Ninja Marketer tells in new release “Stick Out”

Yasuhiro Yamamoto, one of Japan’s most prominent “ninja marketers”, divulges his Japanese-style techniques for creating hit products and reveals the underlying mechanisms of a hit.

Aimed for audiences around the world, “Stick Out” – a ninja in Japanese brand marketing guides you through 30 years of real-life experience.
Yasuhiro Yamamoto is a brand marketing strategy advisor and representative of Business Value Creations, Inc. July 7 will mark the worldwide launch of his book, “Stick Out” – a ninja in Japanese brand marketing. The English, digital edition will be made available around the world.

*USA： https://amzn.com/B01I4VZJDY
*Japan： https://www.amazon.co.jp/dp/B01I4VZJDY

The author, Yasuhiro Yamamoto, has undertaken the planning and development of more than 120 new products as a marketer for Coca-Cola, Japan Tobacco, and Ito-En, with a batting average rivaling that of
Major Leaguer Ichiro at .300. His track record includes eight long-selling brands lasting over 10 years. In this book, one of Japan’s outstanding top marketers carefully guides you through every step of the way to creating a hit.

How do the Japanese produce hit products and services? What are the mindsets of Japanese marketers, and what drives their actions? We want to share these secrets with those outside Japan. For this reason we bring this news to you, the representatives from across the globe.